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AUD. ('000) % Comp INDEX (US=100) Total Audience 10,108 100.0% 100 Women 8,296 82.1% 159 Men 1,812 17.9% 37 Female Principal Shoppers 6,835 67.6% 158 Age       Median 45.7     Age 25-49 4,836 47.8% 104 Age 25-54 5,946 58.8% 106 Age 35-44 1,974 19.5% 107 Age 35-49 3,176 31.4% 111 Age 35-54 4,286 42.4% 112 Married 6,183 61.2% 111 Education       Att./Grad. College+ 6,044 59.8% 109 Occupation       Employed 6,429 63.6% 106 Prof'l/Mngrl 2,630 26.0% 115 Household Income       Median $65,794     Average $77,934     HHI $40,000+ 7,271 71.9% 107 HHI $50,000+ 6,385 63.2% 108 HHI $60,000+ 5,524 54.7% 109 HHI $75,000+ 4,307 42.6% 109 HHI $100,000+ 2,725 27.0% 106 HHI $150,000+ 1,292 12.8% 120 Indiv. Employment Income       Median $35,544     Average $43,231     Household Size       3 2,102 20.8% 110 Parents 3,608 35.7% 109 Kids Under Age 18 in Household 4,433 43.9% 108 Kids Under Age 2 in Household 1,861 8.5% 108 Kids Age 12-17 in Household 2,442 24.2% 123

AUD. ('000) % Comp INDEX (US=100) Total Women 8,296 100.0% 100 Age       Median 46.4     Age 25-49 3,944 47.5% 106 Age 25-54 4,916 59.3% 109 Age 35-44 1,625 19.6% 110 Age 35-49 2,630 31.7% 114 Age 35-54 3,601 43.4% 117 Married 5,136 61.9% 116 Education       Att./Grad. College+ 5,055 60.9% 108 Occupation       Employed 5,298 63.9% 117 Full Time 3,901 47.0% 118 Prof'l/Mngrl 2,350 28.3% 126 Household Income       Median $65,152     Average $77,032     HHI $40,000+ 5,928 71.5% 112 HHI $50,000+ 5,192 62.6% 113 HHI $60,000+ 4,497 54.2% 114 HHI $75,000+ 3,480 42.0% 113 HHI $100,000+ 2,159 26.0% 109 HHI $150,000+ 1,040 12.5% 128 Indiv. Employment Income       Median $33,775     Average $40,361     Household Size       3 1,670 20.1% 110 Parents 3,059 36.9% 104 Kids Under Age 18 in Household 3,676 44.3% 104 Kids Age 12-17 in Household 1,986 23.9% 117