NEW YORK, NY (August 15, 2011) –Weight Watchers Magazine saw single copy sales increase +9.8% in the first half 2011, which far outpaces a decline average from the top 100 magazines of -9.15%. This increase was reported by the Audit Bureau of Circulation’s 2011 semiannual FAS-FAX report for U.S. and Canadian consumer magazines. In fact, this increase is the highest, six-month sales average in the history of the Magazine per the Audit Bureau of Circulations.

The Audit Bureau of Circulation’s 2011 semiannual FAS-FAX report confirms Weight Watchers Magazine now ranks in the top 15 most sold consumer magazines in the U.S. in terms of single copy sales.

Weight Watchers Magazine’s 2011 ad page growth (through the current September/October issue) is +6.0%, vs. 2010 according to Kantar Media/Magazine Publishers of America. Single copy sales increases coupled with ad page growth provides a bright spot in the publishing industry’s otherwise dismal newsstand sales arena.

Weight Watchers Magazine VP, Publisher, Media Sales Andrew Amill notes, “We are thrilled with the overall success of Weight Watchers Magazine. This growth, driven by intense consumer interest and involvement, underscores our overall leadership position and strength of brand both at retail and with our advertising partners.”

About Weight Watchers International, Inc.
Weight Watchers Magazine is a publication of W/W TwentyFirst Corporation, a wholly-owned subsidiary of Weight Watchers International, Inc.,  the world’s leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

Accesshollywood.com (Part 1)

As part of Access Hollywood Live's Diet Week Series, nutritionist Keri Glassman profiled diets from US News & World Report's categories. She kicked off the segment talking about Weight Watchers – and mentioned TWICE that Weight Watchers ranked #1 for best short and long term diet. She talked about PointsPlus and its focus on filling foods explaining, "the most nutrient dense foods get the least amount of Points," she said. The segment also featured The Raw Food Diet, Jenny Craig and the Paleo Diet.
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Accesshollywood.com (Part 2)

During Keri Glassman's second Diet Week segment, she reiterated Weight Watchers ranked #1 from US News & World Report's. Keri talked about Weight Watchers healthy guidelines; how to stay focused on nutrient dense foods; zero PointsPlus values for fruits and veggies; the freedom to eat what you want as long as you stay within your PointsPlus target; and the importance of group support. Host Kitt Hoover added that "Weight Watchers works!" Jenny Craig, Slim-Fast and Atkins are also mentioned.
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